Looking at the leading webinar software review platforms today, you'll find two top contenders: WebinarJam and GoToWebinar. Besides the pricing considerations, our comparison of WebinarJam vs. GoToWebinar in this post will help you understand the major differences before making a purchase. A detailed review of the core features, pricing, and integrations will also guide you toward choosing the most suitable options for your current needs.

What is WebinarJam?

WebinarJam is a webinar hosting software for business owners, consultants, coaches, marketers, and content creators. The platform was built with unique features to foster learning, business interactions, professional networking, effective marketing, and quality lead generation. Depending on your chosen platform, you'll find features for hosting webinars, live virtual events, business meetings, product demos, expert panel discussions, audience surveys, and interactive live chat. Based on our research, experience and positive webinar software reviews, this platform is one of the top contenders in today's marketplace.

What is GoToWebinar?

GoToWebinar is a widely used web conferencing and online meeting platform that facilitates real-time collaboration among individuals and teams. It allows users to host and join virtual meetings, webinars, and video conferences from various devices. GoToWebinar offers features like screen sharing, document sharing, HD video quality, and integrated audio conferencing. It's designed for businesses and professionals to streamline communication, collaboration, and remote work. It enables participants to connect and interact seamlessly regardless of physical location, making it a valuable tool for remote teams, client meetings, and collaborative projects.

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WebinarJam vs GoToWebinar: features

‍Customizable Registration Forms: How you structure your webinar registration forms impacts the conversion rate. If you are spending good money to bring potential attendees to your page, it's important to go for an option that offers more customization forms. In this case, GoToMeeting makes it easier for hosts to add more custom fields that reflect the data they want to collect from attendees.

‍Sharing Replay Content – Another important feature that most people often consider when looking into the best webinar software reviews is how replay content is handled. Even though WebinarJam records replay content, you cannot share it automatically with all registrants. Considering that 100% of the registrants rarely attend a webinar, GoToMeeting will help you get better value from all your webinar registrants.

‍Call Me Feature – If you are using GoToWebinar, potential attendees can select an option to receive a call when the event is about to start. Based on usage experience and other webinar software reviews, this is an important feature that will help you increase your attendance rate.

‍Webinar Sales Funnel Analytics: For people who consider webinar analytics a top priority, you might be better off with WebinarJam. The webinar sales funnel analytics offers more useful data points. Contrary to what you'll get from GoToMeeting, WebinarJam will give insights into registration page visits, attendance rate, CTA performance, and who watched the replay content.

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WebinarJam vs GoToWebinar: integrations 

For people keenly interested in native integrations, you'll get up to 20 native integrations from GoToWebinar. On the other hand, WebinarJam offers a limited set of native platform integrations like Drip, Keap, and Mailchimp. While GoToWebinar offers some interesting integrations, WebinarJam has one interesting differentiator in this area. And that is the ability to leverage behavioral tagging to segment prospects and launch advanced marketing and remarking campaigns. The webinar platform offers this option through API integration with platforms like ActiveCampaign, InfusionSoft, Aweber, GetResponse, and other landing page builders. Through their connection with Zapier, you can get even more valuable integration.

Even though GoToWebinar has an API, this behavioral tagging gives WebinarJam an advantage over competitors. Like other advanced webinar platforms in the marketplace, GoToWebinar provides a plugin SDK for developers to build other useful apps to enhance the webinar host and attendee experience. Depending on your technical experience, you can use the SDK to build an app to help accomplish your business goals or improve workflow.

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WebinarJam vs GoToWebinar: pricing 

The stated monthly price for the GoToWebinar starter plan is $12, enabling you to host up to 150 attendees, but you have to pay annually. With this plan, you'll gain access to webinar platform features like screen sharing, web audio, dial-in conference lines, breakout rooms, unlimited meetings, no meeting time limit, and other useful features. Comparatively, the WebinarJam starter plan will allow you to host 100 attendees at $39 per month.

Coming second in the GoToWebinar pricing plan is the one that goes for $16 per month, which you must pay annually. With this plan, you can host up to 250 participants without any meeting time limit. That's another significant difference between WebinarJam and GoToWebinar.

The second option in the WebinarJam pricing plan is $79 monthly for hosting 500 attendees within 2-hour sessions. Unlike GoToWebinar, which will allow you to host 250 attendees for unlimited meeting time, WebinarJam allows 2000 – 5000 attendees within 3 – 4 hour sessions for $229/pm and $379/pm, respectively.

With this information, you can now decide what is a higher priority for you and your team: unlimited meeting time or a higher number of attendees. For advanced webinar hosting experiences, you can also get some add-ons from GoToWebinar.