The right tools are essential to any online marketing effort. Marketers and salespeople, especially in the B2B marketing scene, must harness the best marketing tech stacks to increase demand and desire for their products. For instance, webinars are one of the most prominent marketing strategies in B2B marketing, and a digital event platform like Cloudpresenter can help you increase the event ROI derived from any webinar series you put out there.
Cloudpresenter also sets itself apart by incorporating features that help marketers and sales teams promote and effectively sell their products and services on the platform. This article will show some of the features that could help you in demand gen and revenue generation.
You'll find some insider tips and the best ways to boost your event revenue if you read through to the end.
Top 10+ high-impact event marketing features of Cloudpresenter
Over the years, Cloudpresenter has strived to deliver the best user experience to its platform users, making the live event platform quicker, faster, and more intuitive. If you're a B2B marketer seeking to improve your content strategy and generate interest in your product, here are some of Cloudpresenter's purpose-built features to improve the performance of your B2B lead generation funnel, sales pipeline, and revenue.
Below are the core features to make that happen at every stage of the event marketing process.
Streamlined video conferencing
When hosting your next virtual event, it is usually a sound strategy to make it available on multiple streaming platforms to attract more leads who would have otherwise been unable to access your content.
Cloudpresenter's features make streamlining conferencing much better; it has auto recording and playback options to accommodate those unable to join a live video. Additionally, Cloudpresenter allows for easy pairing with other online video production platforms like YouTube, Facebook Live, and Vimeo, extending the reach of your content while improving the brand experience.
Interactive live chat messages
As a B2B business, developing a relationship with your audience is crucial, as this is vital for demand generation. Cloudpresenter features such as Live chats, Q&A functionality, and post-event email sequencing allow you to interact with your audience, learn their concerns and pain points, create connections, and generate leads, which can be important to raising revenue for the business.
Content sharing
Besides Cloudpresenter's compatibility with social media channels, it also boosts collaboration within your organization by giving you the tools to share content in other ways. You can easily share ideas and information by uploading files like images, infographics, and videos to the platform servers and sending the links to those they wish could collaborate. These easy-share features can improve content strategy, event branding, and new product development.
Easily customizable
Branding is an important part of business as it helps you stand out. Fortunately, Cloudpresenter can help distinguish yourself through custom-branded meetings. Instead of relying on generic visuals on your dashboard, you can incorporate your organization's visual ID, like colors, logos, and other imagery, to boost brand identity. This way, your presentations, meetings, and webinars will make a vivid impression on those who attend them.
Intuitive user interface
Many video conferencing platforms are often difficult to use by people who are not tech-savvy. That differs from Cloudpresenter, which presents an intuitive user interface that many find easy to navigate. With the easily understandable interface, you can concentrate on creating their presentations instead of wasting time figuring out the platform or solving unwarranted technical issues. You will also be more likely to retain audience interest as Cloudpresenter's one-click option makes it easier for them to quickly join webinars from the registration page, view your content, or purchase a product.
In-depth engagement data analytics
Another feature that sets Cloudpresenter apart from its competitors is collating and providing data based on user activity or every event hosted on the platform. This data and in-depth analytics can be useful to B2B marketers wishing to track attendees and monitor the success or impact of their webinars.
Cloudpresenter provides data that help you gauge content success, such as attendee experience, attendance rates, audience participation, content reach, etc. With this information from the brand's event KPIs, you can identify what content is working and tweak their event strategy when necessary to guarantee higher reach and increased potential lead conversion.
Moreover, the insights gained from the data analytics can help your event marketing team craft impactful follow-up messages to generate more MQLs and sell more products or services.
Breakout rooms
Cloudpresenter's breakroom feature provides a virtual space for employees to unwind and foster social connections remotely.
With customizable environments and interactive elements like games or virtual whiteboards, it recreates the casual interactions of a physical breakroom, promoting team cohesion and mental well-being. This feature enhances remote work culture by facilitating organic interactions among colleagues, ultimately boosting morale and productivity, whether for impromptu chats, team-building exercises, or brainstorming sessions.
Besides, you can also use the breakout room features to hold attendees' attention and deepen their experience through the live events.
Online presentation features
The ability to present ideas articulately is essential for event marketers. Hence, proper presentation allows them to collaborate effectively with team members, start sales conversations within the event, and sell more easily to their clients.
To this end, Cloudpresenter features HD images, videos, and other interactive elements like surveys and Q&A sessions, which bring ideas to life and make the audience stick around throughout the presentation. With such use of visuals, the chances of communicating and selling ideas become higher.
Hosting virtual and hybrid events option
Many webinar hosting platforms possess the ability to host virtual meetings, but only a few can host several forms of digital meetings. This can be inconvenient as some B2B marketers using these platforms must register with multiple accounts to host different events. But with Cloudpresenter, you can perform any kind of digital event, whether completely virtual or hybrid, within the platform without having to open another account or use multiple platforms.
Excellent customer onboarding and support
Cloudpresenter has one of the best customer support among the webinar hosting platforms, making the platform quite effective in software integration. Cloudpresenter users can seamlessly connect and work with other complementary software or services; this capability improves the platform's functionality, meaning that you would find it much easier to use and perform difficult tasks.
Email marketing CRM integration
With Cloudpresenter's email marketing CRM integration, you can start generating sales-qualified leads (SQLs) by tracking and analyzing attendee engagement data. Integrating with CRM platforms like Salesforce or HubSpot, Cloudpresenter enables marketers to identify prospects' interests and behaviors during virtual events, allowing for personalized follow-up communication.
Marketers can also use this data-driven approach to effectively nurture leads, delivering tailored content and offers based on attendees' preferences and interactions.
And that's how you can start driving higher conversion rates and maximizing ROI for event campaigns.
Conclusion
Modern events require that you use martech and strategies that work, and tools like Cloudpresenter help you accomplish that with its unique features. Some of these features make it easier for the sales team or marketing manager of a B2B marketing company to engage in revenue-generating activities through virtual events, video conferences, and presentations. The event platform also allows users to analyze the data from these events to improve the event content strategy and utilize Cloudpresenter to make better sales and lead conversion.
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